Managing customer journeys has become increasingly challenging, and marketers need to focus on the most critical touchpoints along the purchase journey to succeed. According to Gartner, 67% of marketing leaders agree that managing customer journeys is harder than it was a few years ago. To do this, brands should curate journeys that align with audience needs and create moments to help customers complete tasks or provide additional information. Providing the next steps across various pages and channels can help streamline the customer journey while supporting customer tasks with interactive tools like virtual reality or real-time advisor support can enhance the customer experience. Finally, brands should provide self-serve information to prospects to cater to the increasing number of buyers who prefer a representative-free experience. Stratejik Pazarlama ve Marka Yönetimi (Türkçe, Tezsiz) Pazarlama programı, katılımcıların, modern işletmecilik ve pazarlama yönetimi uygulamalarını içselleştirmelerini sağlamanın yanı sıra, marka yönetiminde derinleşerek, kurumlarını müşteri odaklı bir yaklaşımla ileriye götürecek bilgi ve becerileri edinmelerini hedefler. Pazarlama, işletmenin rekabetçi gücünün ve tüketici gereksinimlerinin değerlendirilmesi neticesinde, örgütün hedeflerine ulaşmasını sağlamak amacı ile analiz, planlama, uygulama ve kontrole dayalı çok kapsamlı bir dizi eylemi içerir. Katsayı: 0,12 practices Puan türü : EA Yıl: 2022.
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